Inspiring Brand Positionings with Mixed Qualitative Methods
نویسندگان
چکیده
منابع مشابه
Qualitative GIS: A Mixed Methods Approach
This Book Review is brought to you for free and open access by the Anthropology at Scholar Commons. It has been accepted for inclusion in Journal of Ecological Anthropology by an authorized editor of Scholar Commons. For more information, please contact [email protected]. Recommended Citation Kemper, Rudo. "Qualitative GIS: A Mixed Methods Approach." Journal of Ecological Anthropology 17, ...
متن کاملQualitative and mixed methods research in trials
This BMC Special Issue on qualitative and mixed methods research in clinical trials marks an important stage in both methodological development and collaborative relationships between researchers from different academic and clinical fields. It is indicative of the level of interest in the work of a now-substantial community of researchers, and a measure of the extent of integration of that work...
متن کاملQualitative and mixed methods in systematic reviews.
Expanding the range of methods of systematic review The logic of systematic reviews is very simple. We use transparent rigorous approaches to undertake primary research, and so we should do the same in bringing together studies to describe what has been studied (a research map) or to integrate the findings of the different studies to answer a research question (a research synthesis). We should ...
متن کاملQualitative GIS: A Mixed Methods Approach
“Qualitative GIS – isn’t that kind of an oxymoron?” This comment from a colleague with years of experience working with GIS echoes the title of an editorial from an edition of Environment and Planning dedicated to the topic (Kwan and Knigge: 2006), and voices lingering concerns about the limitations of GIS. Qualitative GIS: A Mixed Methods Approach serves as an invitation to scholars in fields ...
متن کاملEnhancing Qualitative and Mixed Methods Research with Technology
Shalin Hai-Jew works as an instructional designer at Kansas State University (K-State); she teaches from a distance for WashingtonOnline (WAOL). She has taught at the university and college levels for many years (including four years in the People’s Republic of China) and was tenured at Shoreline Community College but left tenure to pursue instructional design work. She has Bachelor’s degrees i...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Business Anthropology
سال: 2020
ISSN: 2245-4217
DOI: 10.22439/jba.v9i2.6124